page targeting

Ecommerce Personalization Examples: 9 Plays That Need Rules, Not AI Engines

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Search for ecommerce personalization examples and you get a wall of Amazon screenshots and enterprise AI vendors. Useful, if you have Amazon’s data team. This guide takes the opposite route: 9 personalization plays that run on simple if-then rules, page context, visit behavior, time, and session stage, that any store can configure in an afternoon. … Read more

Behavioral Marketing for Ecommerce: 6 Tactics That Convert Based on What Visitors Actually Do

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Behavioral marketing is the practice of using what people do on your website to deliver the right message at the right moment. Not what they told you in a signup form. Not a demographic assumption. What they actually do: the pages they visit, the products they view three times, the cart they fill and abandon. … Read more