Built by a founder who wanted small businesses to win

Ever since I started writing code, I’ve had one dream: to build software that real people use every day, and to offer it at a price that feels comfortable, not out of reach.

I’ve spent more than seven years in software, working across the full stack and on security, mostly on B2B SaaS products. Every year taught me the same lesson: the businesses that need good tools the most are often the ones that can afford them the least.

So I built EaseNotify, a simple way for businesses to add stylish announcement bars, countdown timers, sales notifications and banners to their websites and turn more visitors into customers. No coding, no agency, no big bill.

Watching small business owners use something I made to grow their own business is still the best feeling I know. Every template and feature on EaseNotify started as a request from someone using it.

Running EaseNotify, I hit a wall with my own growth. Revenue lived in one tool, signups and product usage in another, traffic somewhere else. Answering a simple question like “Is my business actually growing?” meant jumping between dashboards and spreadsheets.

EaseMCP is my answer: one MCP connection that brings your payment, analytics and marketing tools together, does the math exactly, and lets your AI assistant explain what’s really happening in your business. It’s in early access now.